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2018年2月21日 星期三

SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update

 
 
Featured story
 

Google to move more sites to mobile-first index in coming weeks

 

Feb 21, 2018 by Barry Schwartz

Google plans to roll more sites into the mobile-first index in the near future. Are you ready?

 
From Search Engine Land
 
Making your first AMP Story: Google's answer to Snapchat and Instagram
  Feb 21, 2018 by Paul Shapiro

With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend.

Law firm that used contest to solicit Google reviews sees all but one disappear
Feb 21, 2018 by Greg Sterling

Incentivizing reviews individually or 'in bulk' is a bad idea.

Latest updates to Gboard for Android include a 'search all media' feature
Feb 21, 2018 by Amy Gesenhues

Reports indicate the latest refresh for the Google-designed keyboard comes with a new interface that allows users to search all categories.

What does it mean to be Agency of the Year?
Feb 21, 2018 by Search Engine Land

How the 2017 SEO and SEM Agency of the Year Search Engine Land Awards winners approach success and what the recognition has meant to their agencies.

Google's growth in online local reviews continues to dominate, but…
Feb 21, 2018 by Jamie Pitman

Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews.

Google Search Console blocked resources report had processing error
Feb 21, 2018 by Barry Schwartz

You may notice decreased counts of pages with blocked resources in Google Search Console. Google has fixed it, but the reports may be off for your site.

From Marketing Land
Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts
Feb 21, 2018 by Amy Gesenhues

New policy restrictions will no longer permit simultaneous posts with identical content across multiple accounts.

Measuring real-world foot traffic results from 3 quick-service restaurant campaigns
Feb 21, 2018 by Brian Handly

Do social media stunts and digital ad campaigns drive real traffic to fast food locations? Contributor Brian Handly describes three campaigns and their results.

It's here! 'Enterprise SEO Platforms: A Marketer's Guide' is all new for 2018.
Feb 21, 2018 by Digital Marketing Depot

Learn what's new with SEO software in 2018.

Over a year out from P&G's ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
Feb 21, 2018 by Robin Kurzer

In the absence of significant progress, marketers indicate that ad dollars may -- at least temporarily -- migrate back to TV.

Google AdSense launches new type of ad format that optimizes placements
Feb 21, 2018 by Robin Kurzer

The company says that publishers who use Auto ads could see a revenue lift of up to 15%.


 
 

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Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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