5 Google Optimize tests to take AdWords to the next level

5 Google Optimize tests to take AdWords to the next level   May 31, 2018 by Matt Lawson Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.

DoubleClick Bid Manager opens up digital audio ad buying globally May 31, 2018 by Ginny Marvin Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.

Bing Ads rolls out In-Market Audiences to all US advertisers May 30, 2018 by Ginny Marvin Now out of pilot with over 170 audiences determined to be in buy mode.

AdWords notes have arrived: How to get started May 30, 2018 by Ginny Marvin Easily add notes about changes, testing details and results and more in the new AdWords interface.

5 PPC mistakes you're probably making in your campaigns May 29, 2018 by Sponsored Content: Outbrain What's one thing that all PPC marketers have in common? They're human. And like all humans, they make mistakes.

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