Consent management platforms, IAB updates VAST & unifying martech through customers

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MarTech Landscape: What is a consent management platform (CMP)?   June 15, 2018 by Barry Levine The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms — IAB's and Google's.

From MarTech Today

The MarTech Minute: IAB Tech Lab updates VAST, 4C adds ex-Verizon exec to its board & a slew of new hires   Jun 15, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Is your customer the unifying thread? How to do martech right   Jun 15, 2018 by Debbie Qaqish How you approach martech is highly dependent on the thread that's unifying all of your decision-making. Contributor Debbie Qaqish explains how this affects your chances of success.

This week in GDPR: OneTrust reports high usage of its DSAR tool, Altify updates its platform & more   Jun 15, 2018 by Robin Kurzer A weekly wrap-up of how companies are adapting to the new General Data Protection Regulation

From Marketing Land

Find the right marketing automation software for your business   Jun 15, 2018 by Digital Marketing Depot Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more marketers are using marketing automation platforms to manage complex, multitouch buyer ecosystems.

Pinterest Marketing Partner program adds creative segment with 7 ad platforms   Jun 15, 2018 by Amy Gesenhues Pinterest advertisers will now be able to use Vidmob, Popular Pays, Social Native, Vidsy, Shutterstock Custom, QuickFrame and The Online Studio.

From Around The Web

Improved accuracy of Like & Dislike counts across YouTube, Google

The Right Social Media Image Sizes, Search Engine People

What is a customer data platform? How is it different from a DMP or CRM?, Econsultancy

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