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2018年6月6日 星期三

Marketing Day: Facebook shares more user data, Apple’s ARKit & more

 


 
Featured story
 

Facebook shared user data with Chinese company identified as posing a national security threat

 

Jun 6, 2018 by Amy Gesenhues

Facebook confirms data partnerships with Huawei and three other Chinese telecom firms.

 
From Marketing Land
 
The Ultimate Agency Guide to Video Marketing
  Jun 6, 2018 by Digital Marketing Depot

As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement.

 
Apple's latest ARKit preps augmented reality to become pervasive reality
  Jun 6, 2018 by Barry Levine

Multiplayer and persistent experiences mean that marketers will now have a permanent interactive layer on everything.

 
How to use Pinterest to drive high-volume traffic on auto-pilot
  Jun 6, 2018 by Jessica Foster

Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action.

 
Facebook Audience Network opens inventory to in-app header bidding
  Jun 6, 2018 by Amy Gesenhues

Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX.

 
Facebook facing class action in Illinois, campaign finance suit in Washington
  Jun 5, 2018 by Greg Sterling

Data retention at issue in Washington, facial recognition consent in Illinois.

 
What do Google and a toddler have in common? Both need to learn good listening skills.
  Jun 5, 2018 by Dave Davies

Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
UK-based Volume releases tool for marketers to train NLP engines
  Jun 6, 2018 by Barry Levine

QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines.

 
Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety
  Jun 6, 2018 by Robin Kurzer

The move shows there's significant value to tools and services that protect brands' programmatic placements.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

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