Marketing Day: Google bows to publisher pressure, Facebook loses ad dollars & more

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Direct-to-consumer advertisers are shifting ad dollars away from Facebook   Jun 11, 2018 by Amy Gesenhues After seeing a rise in CPMs and a drop in overall ad impressions during recent months, direct-to-consumer advertisers are shifting money away from Facebook.

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The best unsubscribe email is the one you don't send   Jun 11, 2018 by Ryan Phelan If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.

Moltin launches first web-based self-checkout at apparel retailer Stance   Jun 11, 2018 by Barry Levine The companies say this is the first retailer self-checkout that doesn't require an app download or the use of a store kiosk.

Survey: 87% of mobile marketers see success with location targeting   Jun 11, 2018 by Greg Sterling Benefits include better response, higher engagement and customer insights.

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices   Jun 11, 2018 by Robin Kurzer Publishers can now gather consent for an unlimited number of adtech vendors across their supply chains.

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A new report bursts the blockchain bubble   Jun 11, 2018 by Barry Levine The study from research firm GlobalData highlights blockchain's value prop as a distributed ledger, but the author points out that it's 'not magic.'

For more marketing news from around the web, check out the full Marketing Day article on our site.

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