MarTech Today: Adobe boosts its clouds, Kiip undertakes blockchain-recorded ad campaign & Instagram launches IGTV

Featured story

Adobe adds Attribution IQ, travel industry features and smart speaker targeting   June 21, 2018 by Kate Kaye The new features are designed to give marketers finer tools for following customers, directing ads or assigning credit.

From MarTech Today

How to create, operationalize and maintain a target account list   Jun 21, 2018 by Peter Isaacson The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element.

Kiip undertakes 'first' blockchain-recorded mobile ad campaign   Jun 21, 2018 by Barry Levine The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data.

Survey: 58% will share personal data under the right circumstances   Jun 21, 2018 by Greg Sterling Those circumstances mostly involve first parties and require trust and a clear value exchange.

From Marketing Land

Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors   Jun 21, 2018 by Amy Gesenhues The company announced a number of new initiatives to stop the spread of misinformation on the platform.

Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos   Jun 21, 2018 by Amy Gesenhues The Facebook-owned app announced during its IGTV event that it has reached a billion users.

Report: Marketing leaders aren't keeping up with the speed of data   Jun 21, 2018 by Robin Kurzer The Forbes Insights/Treasure Data survey found that only 13 percent of marketers consider their companies 'leaders' in leveraging customer data.

From Around The Web

A Pragmatic View of Predictive Analytics, CMS Wire

Clients Long for Brave Agencies: 3 Fears to Conquer, Marketo

Email Use Worldwide: Top Email Providers and Devices in 25 Countries, MarketingProfs

It's Not About the Tea: How to Make Buyer Personas That Really Satisfy, Content Marketing Institute

Multi-Channel Retailing Examples: Elite Brands Driving Commerce, Shopify

Snapchat's new docu-series lets viewers insert themselves into scenes via AR, Mobile Marketer

Why CPGs Beating Up On Influencers Is Great For Influencer Marketing, AdExchanger

YouTube Gets All in on Sponsored Video to Promote 'Originals' Content, Tubular Insights

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