MarTech Today: Leanplum buys Connecto, Sweet offers Sugar & Ad ID integrates with DigiTrust

Featured story

Mobile marketer Leanplum buys Connecto's conversational marketing   June 20, 2018 by Barry Levine The acquisition of the Bulgarian firm boosts Leanplum's goal of making conversations a central feature for maintaining brand relationships with customers..

From MarTech Today

Reverse-engineering GDPR: Why our intentions shape our reality   Jun 20, 2018 by Kristoffer Nelson Contributor Kristoffer Nelson suggests you learn to stop worrying and love GDPR, because the new consumer-friendly data environment is here to stay.

Advanced AdWords Strategies to Personalize Experiences and Drive Revenue   Jun 20, 2018 by Digital Marketing Depot Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors' to acquire more customers at a lower CPL? The answer is with personalization. There are new data-driven strategies you can use to target the right audience with the right AdWords campaign […]

Tokenized loyalty platform Sweet offers Sugar tokens to energize fans   Jun 20, 2018 by Barry Levine The platform is one of the first to actually deploy reward tokens for stimulating brand fervor.

Advertiser ID Consortium integrates with IAB Tech Lab's DigiTrust ID   Jun 20, 2018 by Ginny Marvin The integration gives members access to the non-profit's solution for standardized identity.

From Marketing Land

Facebook gives autoplay video ads in Messenger a go   Jun 20, 2018 by Amy Gesenhues A Facebook spokesperson says they're in the "beginning stages" of placing video ads in Messenger.

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads   Jun 20, 2018 by Amy Gesenhues YouTube's new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta.

After data leak, 3 of 4 US carriers vow to stop selling user location to third parties   Jun 20, 2018 by Greg Sterling The widespread use of location in the third party data ecosystem is almost completely opaque to consumers.

From Around The Web

9 Evergreen Content Formats for Long-Term Success [Examples], Content Marketing Institute

Announcing the Art and Science of Bing Shopping Campaigns webcast, Bing

How Many Customers Are You Losing Because of Bad UX?, Post Funnel

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