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2018年6月20日 星期三

MarTech Today: Viant’s updated ACR, Facebooks opens up Watch & more

 


 
Featured story
 

Viant's updated ACR knows what you're watching on TV — and can immediately re-target your mobile devices with the same ad

 

June 19, 2018 by Barry Levine
The people-based ad tech firm has boosted its automatic content recognition platform to deliver related ads in near-real time to other devices.

 
From MarTech Today
 
Sneak peek: MarTech agenda highlights just for you
  Jun 19, 2018 by MarTech Today

Grab your hard hats — You're entering a construction zone. Scott Brinker, the architect of MarTech®, is hard at work building out a new agenda for our next event happening October 1-3 in Boston.


 
From Marketing Land
 
Facebook opens up Watch to creators & adds video features to take on YouTube
  Jun 19, 2018 by Amy Gesenhues

Aiming to design a more YouTube-like landscape for creators, Facebook is broadening its video options and opening the door to Watch.

 
SMX Advanced 2018 Session Recap: Storytelling with Social Ads that Sell
  Jun 19, 2018 by Joe Martinez

Contributor Joe Martinez recaps a session of rock-star paid social media marketers sharing how you can use social media to engage, entertain and motivate readers through the sales funnel.

From Around The Web
 
Building a triple-looped Growth model for newspapers, Kevin Indig
 
The Shadow Reader, Improved, AMP


 

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