Salesforce unveils Interaction Studio, Snapchat adds AR Lenses to ad tool & diagnosing Javascript-powered sites

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Salesforce adds Interaction Studio, integration with Google Analytics 360   Jun 13, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.

From MarTech Today

Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool   Jun 13, 2018 by Amy Gesenhues Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global markets.

Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts   Jun 13, 2018 by Amy Gesenhues Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce advertisers.

From Marketing Land

Twitter announces changes to improve users' experiences   Jun 13, 2018 by Robin Kurzer The company says it's responding to user feedback with changes to its Explore, Search, Notifications and Moments features.

Facebook updates Custom Audience list requirements to create more ad transparency   Jun 13, 2018 by Amy Gesenhues Starting July 2, advertisers will have to specify the origin of the audience's information when uploading a Custom Audience list.

Priorities for diagnosing JavaScript-powered websites   Jun 12, 2018 by Maria Cieslak Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a starting point for deeper analysis.

From Around The Web

At Houzz, mobile augmented reality is fueling sales, Retail Dive

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