SearchCap: Link building for boring industries, Google’s 45M notifications to website owners & more

Featured story

Google sent 45M notifications through Search Console, 6M of which were search spam-related   Jun 11, 2018 by Barry Schwartz Google sent about 3 million fewer manual actions this past year than the previous year.

From Search Engine Land

Building links in boring industries   Jun 11, 2018 by Jeremy Knauff Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites.

Google doodle doubles as a garden gnome game in honor of Germany's Garden Day   Jun 10, 2018 by Amy Gesenhues Leading to a search for 'History of Garden Gnomes,' the doodle gives players a quick history of garden gnome production before launching the game.

From Marketing Land

The best unsubscribe email is the one you don't send   Jun 11, 2018 by Ryan Phelan If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.

Direct-to-consumer advertisers are shifting ad dollars away from Facebook   Jun 11, 2018 by Amy Gesenhues After seeing a rise in CPMs and a drop in overall ad impressions during recent months, direct-to-consumer advertisers are shifting money away from Facebook.

Moltin launches first web-based self-checkout at apparel retailer Stance   Jun 11, 2018 by Barry Levine The companies say this is the first retailer self-checkout that doesn't require an app download or the use of a store kiosk.

Survey: 87% of mobile marketers see success with location targeting   Jun 11, 2018 by Greg Sterling Benefits include better response, higher engagement and customer insights.

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices   Jun 11, 2018 by Robin Kurzer Publishers can now gather consent for an unlimited number of adtech vendors across their supply chains.

Search News From Around The Web

Addressing site quality - why building great content isn't enough, Builtvisible

Digital Personal Assistants Are Getting Smarter: Here's Why, Stone Temple

For SEO, Marketers Should Care About Linkless Brand Mentions, Marketing Profs

Google's Lead Core Ranking Engineer Talks About Philosophy Behind Search Ranking, Search Engine Roundtable

How a Few Pages Can Make or Break Your Website, Moz

Keeping Node.js Fast: Tools, Techniques, And Tips For Making High-Performance Node.js Servers, Smashing Magazine

Localising travel campaigns on PPC and social media - a beginner's guide, Vertical Leap

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