IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools

Featured story

IBM Watson give intelligent ads wider release, expands targeting   Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson's neural nets to create ads that better match viewers.

From MarTech Today

The MarTech Minute: Applift gets a new look, Dynamic Yield's personalization tools, more   Oct 5, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence   Oct 5, 2018 by Barry Levine With Crimson Hex's strength in machine learning and Brandwatch's in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.

Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud   Oct 5, 2018 by Robin Kurzer The company says that the SoundCloud partnership expands its total addressable audience to 100 million.

From Marketing Land

Facebook is giving more Instagram developers access to AR camera features   Oct 5, 2018 by Amy Gesenhues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta program.

Facebook to release first-party cookie option for ads, pull web analytics from Safari   Oct 5, 2018 by Ginny Marvin Facebook follows Google and Microsoft in offering a first-party solution to browsers that block third-party cookies.

From Around The Web

Cloudera, Hortonworks Merger Will Create New Data Platform, www.eweek.com

Coca-Cola sponsors AR experience for NASCAR playoffs | Mobile Marketer, www.mobilemarketer.com

How AI has shaped every Amazon business, www.fastcompany.com

How online marketing and automation go hand in hand, www.techgenyz.com

Movable Ink Extends Visual Experiences Across Email, Web, and Display, martechseries.com

Observer Analytics measures user interactions in VR, AR, and mixed reality | VentureBeat, venturebeat.com

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