Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more

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From Marketing Land

Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind's B2B analytics suite and an NFC white paper   Oct 3, 201 8 by Barry Levine Three MarTech announcements show the boundaries are moving for AI, CDP and e-payments.

Message to marketers: Mind the customer before the tech   Oct 3 , 20 18 by Barry Levine 'When the map and the terrain disagree,' conference chair Scott Brinker reminded the audience, 'trust the terrain.'

Adobe makes its venerable PDF more collaborative   Oct 3, 2018 by Barry Levine Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process.

Reddit surpasses 1 billion monthly video views   Oct 3, 2018 by Amy Gesenhues Since the start of 2018, Reddit reports 38 percent increase in native video posts, with advertisers seeing 2.3x higher conversion rates and 3.5x more engagement.

Customer data platforms 'not a silver bullet,' says CDP Institute founder   Oc t 3, 2018 by Amy Gesenhues CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston.

Bring order to chaos: Wrangling data for actionable insights   Oct 3, 2018 by Evan Magliocca How to bring an overwhelming amount of data under control and use the insights gained throughout your business.

Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent   Oct 3, 2018 by Greg Sterling eMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

The future is now: How AI, blockchain may solve some of the industry's biggest challenges

Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind's B2B analytics suite and an NFC white paper

California's new bot law forces companies to tell you when you're interacting with a machine

For more marketing news from around the web, check out the full Marketing Day article on our site.

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