Oracle launches a ‘CDP-plus,’ implementing full-scale cross-channel attribution, more

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Oracle launches a 'CDP-plus' for its clouds   Oct 22, 2018 by Barry Levine Called CX Unity, it provides the first single customer profile across the company's platforms, plus adds intelligence for utilizing the data.

From MarTech Today

Implementing full-scale cross-channel attribution for enterprise companies Oct 22, 2018 by Amy Bishop Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big decision.

SEO agencies – Important questions to ask before choosing one Oct 22, 2018 by Sponsored Content: Webgator Protect yourself from a negative experience by following these tips.

From Marketing Land

Account-based marketing tools: What you need to know   Oct 22, 2018 by Digital Marketing Depot An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today brings together everything you need to know about account-based marketing tools and implementing this software.

From Around The Web

Now every marketer is an app developer -- even if they don't know it, Chief Marketing Technologist

Oculus co-founder Brendan Iribe leaves Facebook, CNBC

Democratizing Internet Traffic: Egypt-Based Cognitev Applies AI To Online Marketing, www.entrepreneur.com

Addressing Performance Blind Spots as Cloud and Third-Party Reliance Increases, www.cmswire.com

Adobe Teams Up With A Million Ads To Launch Dynamic Creative For Audio | AdExchanger, adexchanger.com

Luxury Retailer Intros AR Shopping App 10/22/2018, www.mediapost.com

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