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2018年10月4日 星期四

SearchCap: Google Search Console dashboard, SEO mistakes & more

 


 
Featured story
 

Google Search Console snapshot arrives in search results

 

Oct 4, 2018 by Barry Schwartz

Google may be testing a way to get more site owners to look at their Google Search Console data.

 
From Search Engine Land
 
Choosing an enterprise call analytics platform
  Oct 4, 2018 by Digital Marketing Depot

The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020. Call analytics play a vital role in establishing the relationship between online […]

 
Website redesign mistakes that destroy SEO
  Oct 4, 2018 by Jeremy Knauff

To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do.

From Marketing Land
 
Today's CMO must tackle these 3 challenges
  Oct 4, 2018 by Amy Gesenhues

Chief Strategy Officer Debbie Qaqish on the "Rise of Strategic Marketing Operations Functions."

 
The Open Marketing Cloud: A no-BS demo of Mautic's marketing automation platform
  Oct 4, 2018 by Digital Marketing Depot

Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you've licensed along with the proprietary systems?

 
With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming
  Oct 4, 2018 by Amy Gesenhues

Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presentation at the MarTech Conference in Boston.

 
IRI to help Google measure offline sales impact of YouTube ads
  Oct 4, 2018 by Greg Sterling

Company will provide anonymous loyalty card and point-of-sale data to Google.

 
Agile methodology is becoming a must for marketing teams
  Oct 4, 2018 by Robin Kurzer

Many of the speakers at this year's MarTech East conference in Boston lauded the process for its focus on the end user.

 
The future is now: How AI, blockchain may solve some of the industry's biggest challenges
  Oct 4, 2018 by Robin Kurzer

Some of the most seasoned marketers in the industry tell us why these technologies could help save the industry.


 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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