SearchCap: Google’s ad chief exits company, Google Analytics 360, SMX West 2019

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Google Ads chief Sridhar Ramaswamy leaves to join venture firm   Oct 2, 2018 by Greg Sterling Ramaswamy will be replaced by Prabhakar Raghavan, Google VP of Engineering for Google Cloud Apps.

From Search Engine Land

Is it time to graduate to Google Analytics 360?   Oct 2, 2018 by Digital Marketing Depot It's a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms. It might be time to upgrade to Google Analytics 360.

Do you speak SEO? Join Search Engine Land as Deputy Editor   Oct 2, 2018 by Search Engine Land Search Engine Land is synonymous with SEO and SEM, so we're looking for someone with deep expertise.

Get actionable SEO & SEM tactics at SMX West 2019. Registration is open!   Oct 1, 2018 by Search Engine Land Search marketing success is a result of your hard work and learning from trusted experts. Attend Search Engine Land's SMX® West January 30-31, 2019 in San Jose for the SEO and SEM tactics you need to drive amazing campaigns. The site is up and registration is open!

From Marketing Land

Compare 17 top SEO tools and platforms Oct 2, 2018 by Digital Marketing Depot Let MarTech Today's 'Enterprise SEO Platforms: A Marketer's Guide' help you make the informed choice.

Facebook's 'Premieres' videos now available to all global Pages Oct 2, 2018 by Amy Gesenhues First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage.

Building your martech stack: Try design thinking to identify the right solutions Oct 2, 2018 by Robin Kurzer Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and 'go beyond the demo.'

Search News From Around The Web

CPA Projections: How Much Money Does Ad Spend Really Get Me?, 3Q Digital

Cross-Device Tracking in Google Analytics, Clix Marketing PPC Blog

Explaining Organic Search to Colleagues, Stone Temple

Google Sheets Query Functions for PPC, PPC Hero

Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?, Inflow

Technical SEO Audit Checklist for Human Beings, Distilled

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