Smaato adds machine learning, Skyword merges with TrackMaven, Google responds to large ad fraud operation

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Skyword merges with TrackMaven to create a content marketing platform with more insights   Oct 23, 2018 by Barry Levine Now, the companies say, marketers can understand the competitive positioning of the content they're issuing.

From MarTech Today

SSP Smaato adds machine learning for directing inventory to DSPs   Oct 23, 2018 by Barry Levine With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform.

5,000+ Martech Tools: What's a marketer to do? Oct 23, 2018 by Digital Marketing Depot Get expert advice on the best ways to manage the incredible rate of change in marketing technology.

6 of the best social listening tools for 2019 Oct 23, 2018 by Sponsored Content: Awario As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2019.

From Marketing Land

Google responds to large ad fraud operation that utilized more than 125 Android apps   Oct 23, 2018 by Robin Kurzer The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.

Is Facebook the only platform using 2FA for ad targeting purposes?   Oct 23, 2018 by Amy Gesenhues After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's what we learned.

From Around The Web

2019 Is the Year of Page Speed. Are You Ready?, Unbounc

Smartly.io launches Creative Studio service and receives Facebook Creative Platform Badge for automation technology, PR Newswire

How Marketing Tech is Neglecting Today's Restaurant Guest, QSR

How Much Will Blockchain Really Affect Digital Marketing?, Forbes

How AI is Blurring the Lines Between Martech and Adtech, MarTech Advisor

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