Marketing Day: Dominant digital Super Bowl brands, What’s next for display?

Featured story

Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi   Feb 4, 2019 by Amy Gesenhues A look at how the top Super Bowl brands performed across digital channels during the big game.

From Marketing Land

Conventional marketing wisdom is history Feb 4, 2019 by Scott Brinker When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs.

Google Display ads have evolved: What's next for display? Feb 4, 2019 by Brad Bender After 15 years of the classic image ad, here are three new ways to drive growth.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Why clients in-house and what agencies can (and can't) do about it Feb 1, 2019 by Amy Gesenhues Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns.

Online Marketing News From Around The Web 2018 U.S. midterm elections review, Twitter 33 Must-Have Content Creation Tools Every Brand Needs, Socialbakers 7 Tips For Managing Brand Safety With Influencer Marketing, MediaKix Custom Intent Audiences - Making the Connection from Search to YouTube, 3Q Digital Facebook Campaign Budget Optimization Becomes Fixed Default, Jon Loomer Digital Marketers' Top 5 Priorities for 2019 Ranked, Unbounce Report: Content Marketing Still Poses Challenges for Many Marketers, KoMarketing Report: Spotify in talks to buy Gimlet Media podcast network, Mobile Marketer Why Ad Tech Needs to Shift Toward a Managed-Service Model, Street Fight

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SearchCap: Super Bowl search ads, testing search ads, more

Featured story

Bing doesn't show ads for queries around Super Bowl commercials, while Google does   Feb 4, 2019 by Barry Schwartz Were you interested in driving online traffic to your Super Bowl ad campaign? If you tried to do it on Bing, you were out of luck again this year.

From Search Engine Land

Tips on testing responsive search ads Feb 4, 2019 by Ginny Marvin Are the additional characters or RSAs generating better results or more problems?

3 types of silos killing your marketing team Feb 1, 2019 by Digital Marketing Depot Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]

From Marketing Land

Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi Feb 4, 2019 by Amy Gesenhues A look at how the top Super Bowl brands performed across digital channels during the big game.

Google Display ads have evolved: What's next for display? Feb 4, 2019 by Brad Bender After 15 years of the classic image ad, here are three new ways to drive growth.

Search News From Around The Web

Creating Smart Shopping campaigns with the local inventory ads setting enabled will be rejected, Google Ads Developer Blog

French regulator orders Google to take measures on advertising, Reuters

Google Search has a 'Superb Owl' Easter Egg for the Big Game, 9to5Google

Internal Links for SEO: An Actionable Guide, ahrefs.com

Microsoft Sees Bing Ad Revenue Inch Upward, MediaPost

Webinar: Mobile-First Indexing: What Got You There, Won't Get You Here, MobileMoxie Blog

3 Search Marketing Takeaways from SMX West 2019, CMS Wire

Alexa skills top 80,000 after a big Alexa-powered holiday season, TechCrunch

Daniel Waisberg Joins Google Webmaster Team As Search Advocate, Search Engine Roundtable

Google's John Mueller Can Send Personal Messages Via Google Search Console, Search Engine Roundtable

Reach your full account potential with optimization score - Google Ads Help, Google

Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here.   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us

 

Tips on testing responsive search ads

Tips on testing responsive search ads   Feb 4, 2019 by Ginny Marvin Are the additional characters or RSAs generating better results or more problems?

Bing doesn't show ads for queries around Super Bowl commercials, while Google does Feb 4, 2019 by Barry Schwartz Were you interested in driving online traffic to your Super Bowl ad campaign? If you tried to do it on Bing, you were out of luck again this year.

Quora adds search-like keyword targeting, Auction Insights for advertisers Jan 31, 2019 by Ginny Marvin Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.

Agencies say search, social spend will rise, but increases target 5 platforms Jan 30, 2019 by Ginny Marvin Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates.

Save your grant account from suspension with this script Jan 29, 2019 by Daniel Gilbert Columnist Daniel Gilbert shares a script to help you identify negative phrases to improve CTR and QS for grant accounts at risk of suspension.

Amazon advertising attribution: Here's how it works Jan 28, 2019 by Trevor George There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.

Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land's SMX Advanced, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You'll come away with at least one tactic that you can immediately put to use… we guarantee it. View rates and register today!

Connect with us on: Get the Search Engine Land App:

Like what you see? Check out Search Engine Land's other email newsletters here. News | SEO | SEM | Local | Retail | Social   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us