Marketing Day: Facebook’s latest data faux pas, YouTube creator updates & more

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Facebook's latest data faux pas: app analytics reports are sent to the wrong people   Jun 22, 2018 by Amy Gesenhues Facebook confirms it sent app performance data to people outside of the intended app development companies.

From Marketing Land

How to create, operationalize and maintain a target account list   Jun 22, 2018 by Peter Isaacson The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element.

In major privacy win, US Supreme Court says cops need warrant to access cell phone location   Jun 22, 2018 by Greg Sterling The decision imposes Fourth Amendment restrictions on the ability to conduct surveillance without probable cause.

YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities   Jun 22, 2018 by Amy Gesenhues During VidCon this week, YouTube rolled out new ways for creators with sizable subscriber numbers to monetize their content and channels.

Craving some SEO & SEM insights? Come to SMX East   Jun 22, 2018 by Marketing Land Attending Search Engine Land's SMX® is a great way to sharpen your search marketing skills, connect with like-minded professionals and gain tons of actionable SEO and SEM insights that can help take your company and career to a new level of success.

Adobe adds Attribution IQ, travel industry features and smart speaker targeting   Jun 22, 2018 by Barry Levine The new features are designed to give marketers finer tools for following customers, directing ads or assigning credit.

Kiip undertakes 'first' blockchain-recorded mobile ad campaign   Jun 22, 2018 by Barry Levine The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

New report: Some ad campaigns are almost entirely robot traffic   Jun 22, 2018 by Barry Levine The good news from this first Robot Traffic Report from ad platform Dianomi: Overall bot traffic is down to about 32 percent, including good and bad ones.

The future of TV advertising in today's digital world   Jun 22, 2018 by Chuck Moran TV advertising isn't what it used to be — it's much more, argues contributor Chuck Moran.

Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers   Jun 22, 2018 by Robin Kurzer As it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its demise.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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