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2018年6月22日 星期五

SearchCap: Google search verification, Google legal woes & voice assistants

 


 
Featured story
 

Google invites more entities to take control of their Knowledge Panels and 'get verified'

 

Jun 22, 2018 by Greg Sterling

Suggest a featured image and control other factual information in the panel.

 
From Search Engine Land


 
Antitrust, data and consumer privacy will take center stage at new FTC hearings
  Jun 22, 2018 by Greg Sterling


Will they lead to a new Google investigation, more Facebook scrutiny?


 
Craving some SEO & SEM insights? Come to SMX East
  Jun 22, 2018 by Search Engine Land


Attending Search Engine Land's SMX® is a great way to sharpen your search marketing skills, connect with like-minded professionals and gain tons of actionable SEO and SEM insights that can help take your company and career to a new level of success. Acting on just one of the insights shared at SMX is likely to […]


 
Voice search & virtual assistants — SMX Advanced Session Recap
  Jun 22, 2018 by Eric Enge


With over 420 million voice assistants sold, it's clear that SEOs need to optimize their content for voice search. Contributor Eric Enge recaps the session and covers the opportunities and challenges voice search presents.


 
Practice useful marketing for local business content success
  Jun 22, 2018 by Jamie Pitman


As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content.


 
Search in Pics: Google family house, meeting capsules & old IBM storage
  Jun 22, 2018 by Barry Schwartz


In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google #thisisfamily booth: Source: Instagram Google sweets: Source: Instagram Google meeting capsule: Source: Instagram Big Google […]


 
Google doodle honors science fiction writer Octavia E. Butler
  Jun 22, 2018 by Barry Schwartz


Google's logo represents a woman who used her social anxiety to write beautiful science fiction.


From Marketing Land


The myths that keep you from winning on Amazon
Jun 22, 2018 by Andrew Waber

If you're still hanging onto best practices from years gone by, contributor Andrew Waber says it's time to let go if you want to improve your performance.


Facebook's latest data faux pas: app analytics reports sent to the wrong people
Jun 22, 2018 by Amy Gesenhues

Facebook confirms it sent app performance data to people outside of the intended app development companies.


How to create, operationalize and maintain a target account list
Jun 22, 2018 by Peter Isaacson

The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element.


In major privacy win, US Supreme Court says cops need warrant to access cell phone location
Jun 22, 2018 by Greg Sterling

The decision imposes Fourth Amendment restrictions on the ability to conduct surveillance without probable cause.


YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities
Jun 22, 2018 by Amy Gesenhues

During VidCon this week, YouTube rolled out new ways for creators with sizable subscriber numbers to monetize their content and channels.


Craving some SEO & SEM insights? Come to SMX East
Jun 22, 2018 by Marketing Land

SMX is the only conference series that is 100% dedicated to search!


Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Jun 22, 2018 by Barry Levine

The new features are designed to give marketers finer tools for following customers, directing ads or assigning credit.


Kiip undertakes 'first' blockchain-recorded mobile ad campaign
Jun 22, 2018 by Barry Levine

The mobile marketing firm is now writing an Anheuser-Busch audit trail to a public blockchain, where all stakeholders can view all the data.



 
 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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