Martech + ad tech, a new report bursts blockchain’s hype bubble & more

Featured story

Martech + Ad tech, Part 1: The tools to transform insight into action   Jun 11, 2018 by Jose Cebrian Navigating the convergence of martech and ad tech isn't for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising.

From MarTech Today

A new report bursts the blockchain bubble   Jun 11, 2018 by Barry Levine The study from research firm GlobalData highlights blockchain's value prop as a distributed ledger, but the author points out that it's 'not magic.'

From Marketing Land

Survey: 87% of mobile marketers see success with location targeting   Jun 11, 2018 by Greg Sterling Benefits include better response, higher engagement and customer insights.

From Around The Web

How Vineyard Vines Uses Analytics to Win Over Customers, Harvard Business Review

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