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2018年6月15日 星期五

NYIAX partners with content exchange, LiveRamp brings its search targeting to Bing Ads & the exaggerated death of radio

 


 
Featured story
 

Is radio dead? Not according to those who are investing in the industry

 

June 14, 2018 by Robin Kurzer

With companies like Jelli, DoubleClick and Pandora making their mark in the industry, we're taking a refreshed look at the medium.

 
From MarTech Today
 
NYIAX partners for the first outside instance of its patent-pending asset exchange
  Jun 14, 2018 by Barry Levine

The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of creators, audience and brands.

 
LiveRamp brings its search targeting to Bing Ads
  Jun 14, 2018 by Barry Levine

A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine.

 
Clarip wants to make GDPR compliance perfectly clear
  Jun 14, 2018 by Robin Kurzer

The company's privacy suite helps businesses comply with the European legislation and can give social media admins tools to manage third-party advertisers on their pages.

From Marketing Land
 
Using push notifications for mobile app retention
  Jun 14, 2018 by Kristin Cronin

Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users.

 
Report: Microsoft seeks to help retailers compete with Amazon Go
  Jun 14, 2018 by Greg Sterling

Microsoft wants to use computer vision, smartphones and other tech on the "intelligent edge" to speed deployment and reduce costs.

 
Hey, email marketers — Take a load off and embrace automation
  Jun 14, 2018 by Len Shneyder

As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over.

 
Snapchat's new Snap Kit app developer platform designed to safeguard user privacy
  Jun 14, 2018 by Amy Gesenhues

With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first.

 
Placed launches TV screen-to-store offline attribution
  Jun 14, 2018 by Greg Sterling

Scale and off-the-shelf availability make the product unique, says CEO David Shim.


 
 

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