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2018年10月24日 星期三

Marketing Day: Google privacy controls, Facebook Messenger 4, SMX West 2019

 


 
Featured story
 

Facebook Messenger 4 will make it easier for users to connect with brands

 

Oct 24, 2018 by Amy Gesenhues

The messaging app is giving more prominence to its 'Discover' tab where users can directly message companies on the platform.

 
From Marketing Land
 
The secret formula for determining a marketing budget
  Oct 24, 2018 by Digital Marketing Depot

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you're doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget "sweet spot."

 
Google lets users delete search data & control ad settings from Google Search page
  Oct 24, 2018 by Amy Gesenhues

Users no longer have to go to their Google Account page to access privacy controls.

 
Report: Apple expected to say GDPR a model for US privacy regulation
  Oct 24, 2018 by Greg Sterling

CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels.

 
Here's a sneak peek at the SMX West 2019 agenda
  Oct 23, 2018 by Chris Sherman

I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you're going to love it. We reviewed more than 100 pitches from passionate search marketers like you and hand-crafted an agenda that delivers cutting-edge, actionable SEO and SEM tactics.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
How marketers can produce content that keeps up with the pace of personalization
  Oct 24, 2018 by Robin Kurzer

An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here's how you can ease the burden.


 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

SMX East returns to NYC, better than ever: October 24-25, 2018

Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

 

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