SearchCap: SMX East session recap, Google privacy control updates, Microsoft AI

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Bing exec: Microsoft's AI is giving it the 'right to innovate'   Oct 24, 2018 by Henry Powderly But as the company's machine learning makes it easier for marketers, ethical concerns and human input aren't being ignored.

From Search Engine Land

SMX East session recap: Aligning marketing with your customer journey   Oct 24, 2018 by Greg Sterling The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey.

Google lets users delete search data & control ad settings from Google Search page   Oct 24, 2018 by Amy Gesenhues Users no longer have to go to their Google Account page to access privacy controls.

Bing resolves backlog with its Webmaster Tools URL submission tool   Oct 24, 2018 by Barry Schwartz Spammers went from the public Bing URL submission tool to the authenticated version, causing a backlog of URLs that needed to be processed.

Yext creating local knowledge graph, adds Snapchat to data network   Oct 24, 2018 by Greg Sterling New capabilities will allow companies to associate facts and attributes to answer more specific or 'conversational' queries.

Google Search Console is sending notices for slow loading pages   Oct 24, 2018 by Barry Schwartz Fix slow page loading notices are new and are now being sent to site owners via Google Search Console.

Google responds to large ad fraud operation that utilized more than 125 Android apps   Oct 23, 2018 by Robin Kurzer The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.

From Marketing Land

The secret formula for determining a marketing budget   Oct 24, 2018 by Digital Marketing Depot Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you're doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget "sweet spot."

Google lets users delete search data & control ad settings from Google Search page   Oct 24, 2018 by Amy Gesenhues Users no longer have to go to their Google Account page to access privacy controls.

Facebook Messenger 4 will make it easier for users to connect with brands   Oct 24, 2018 by Amy Gesenhues The messaging app is giving more prominence to its 'Discover' tab where users can directly message companies on the platform.

Report: Apple expected to say GDPR a model for US privacy regulation   Oct 24, 2018 by Greg Sterling CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels.

Here's a sneak peek at the SMX West 2019 agenda   Oct 23, 2018 by Chris Sherman I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you're going to love it. We reviewed more than 100 pitches from passionate search marketers like you and hand-crafted an agenda that delivers cutting-edge, actionable SEO and SEM tactics.

Search News From Around The Web

Building a more accessible map thanks to Local Guides from around the world, Google Blog

Can You Still Use Infographics to Build Links?, Moz

Google Is Putting More Privacy Controls Directly in Search, Wired

Google Wants To Know How You Describe What SEOs Do To Developers, Search Engine Roundtable

How to Setup Creative Testing in Apple Search Ads, PPC Hero

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