Marketing Day: Using LinkedIn data for Bing Ad campaigns, YouTube brand safety tool, more

Featured story

Google responds to large ad fraud operation that utilized more than 125 Android apps   Oct 23, 2018 by Robin Kurzer The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.

From Marketing Land

Is Facebook the only platform using 2FA for ad targeting purposes?   Oct 23, 2018 by Amy Gesenhues After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's what we learned.

Marketers can now use LinkedIn category data for targeting through Bing search   Oct 23, 2018 by Robin Kurzer Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.

Oracle launches a 'CDP-plus' for its clouds   Oct 22, 2018 by Barry Levine Called CX Unity, it provides the first single customer profile across the company's platforms, plus adds intelligence for utilizing the data.

Fullscreen offers marketers another YouTube brand safety tool   Oct 22, 2018 by Barry Levine With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world's biggest video platform.

When it comes to campaign design and measurement, many sizes fit all   Oct 22, 2018 by Chuck Moran When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs you're making.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Skyword merges with TrackMaven to create a content marketing platform with more insights   Oct 23, 2018 by Barry Levine Now, the companies say, marketers can understand the competitive positioning of the content they're issuing.

5,000+ Martech Tools: What's a marketer to do?   Oct 23, 2018 by Digital Marketing Depot Did you miss our live webinar — 5000+ Martech Tools: What's a marketer to do? — featuring Scott Brinker and Anand Thaker? Watch the replay and learn about new trends in the martech landscape and how they might impact your marketing efforts.

For more marketing news from around the web, check out the full Marketing Day article on our site.

SMX East returns to NYC, better than ever: October 24-25, 2018 Search Engine Land's SMX East is coming to the Big Apple October 24-25. You'll get two laser-focused days of the SEO and SEM topics that matter most to you. Join us for actionable tactics, exceptional networking, top notch amenities, and demos from market-defining vendors. View rates and register today!

Connect with us on: Get the Marketing Land App:

Like what you see? Check out Marketing Land's other email newsletters here. MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us