SearchCap: Bing Search Ads with LinkedIn data, Google cache bug resolved and cross channel attribution

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Google fixes the cache 404 issue with mobile-first indexing   Oct 23, 2018 by Barry Schwartz After several months, Google has fixed the bug that caused the cache page to fail to load.

From Search Engine Land

Marketers can now use LinkedIn category data for targeting through Bing search   Oct 23, 2018 by Robin Kurzer Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.

6 of the best social listening tools for 2019   Oct 23, 2018 by Sponsored Content: Awario In your personal life, reading people's minds is a questionable superpower; but the business benefits of being able to listen in on people's thoughts are infinite. And while social media monitoring isn't exactly about reading people's minds, it's as close to it as it gets. Social listening gives you access to what people are saying […]

Implementing full-scale cross-channel attribution for enterprise companies   Oct 22, 2018 by Amy Bishop Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big decision.

Paid Search Tactics That Drive Quality Inbound Calls   Oct 23, 2018 by Digital Marketing Depot Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls to businesses to increase year over year to $162 billion. Isn't it time to re-imagine […]

From Marketing Land

Here's a sneak peek at the SMX West 2019 agenda Oct 23, 2018 by Chris Sherman Kickstart 2019 with actionable search marketing tactics that deliver success.

Google responds to large ad fraud operation that utilized more than 125 Android apps Oct 23, 2018 by Robin Kurzer The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.

Is Facebook the only platform using 2FA for ad targeting purposes? Oct 23, 2018 by Amy Gesenhues After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's what we learned.

Marketers can now use LinkedIn category data for targeting through Bing search Oct 23, 2018 by Robin Kurzer Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.

Search News From Around The Web

Google My Business Adds Account Migration From Personal To Organizational Account Tool, Search Engine Roundtable

Google My Business Insights in One All-in-One Marketing Platform, RankRanger

Google News bug chews up massive amounts of data in the background, Mashable

Merkle Q3 2018 Digital Marketing Report Released, Merkle

The Fast Way to Build a Local Keyword List with Implicit Local Intent, SEM Rush

The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels, Moz

Yoast SEO 9.0: A much improved SEO analysis, Yoast

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