The IAB’s new PrivacyChain, LivePerson acquires Conversable & Google closes Google+

Featured story

How the IAB Tech Lab's new PrivacyChain could solve one of consent management's biggest problems   Oct 8, 2018 by Barry Levine Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers.

From MarTech Today

How MarTech Today is changing to support you better   Oct 9, 2018 by Henry Powderly We're here to help digital marketers, and we take it very seriously.

LivePerson boosts its automated conversational capabilities with Conversable acquisition   Oct 8, 2018 by Barry Levine Conversable brings AI, social listening and interaction templates to LivePerson's customer service-oriented bots.

Google and Salesforce integration: bringing customers and brands closer together   Oct 8, 2018 by Digital Marketing Depot The new Salesforce and Google Analytics 360 integration is enabling next-level understanding of the customer experience – from the earliest touchpoints right through to purchase – by combining Salesforce customer data with Google Analytics 360 online data. Knowing what happens before a prospect becomes a buyer, and after they have engaged with your brand, informs […]

From Marketing Land

Google to shutter Google+ following undisclosed data exposure   Oct 8, 2018 by Greg Sterling The final closure will happen in August 2019, but few marketers will suffer as a result

How the Halloween zombies can help close your revenue gap   Oct 8, 2018 by Ryan Phelan Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails.

The power of disruptive digital narrative   Oct 8, 2018 by Peter Minnium The key to creating more engaging online stories may be letting your audience fill in the blanks.

From Around The Web

Facebook unveils two video calling devices for home, www.techcrunch.com

Is Virtual Reality Set to Disrupt The Digital Workplace?, www.cmswire.com

To Unlock The Potential Of A.I. In Marketing Analytics We Must Go Back To Basics, www.forbes.com

Why is metadata management so important when it comes to GDPR?, www.siliconrepublic.com

Are you making the most out of your data partnerships? | Marketing Interactive, www.marketing-interactive.com

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