Growth in CDP sector, how advertisers are overpaying for inventory and the evolution of ad tech in 2019

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CDP sector grew 23%, saw first major acquisitions in second half of 2018   Jan 2, 2019 by Barry Levine The CDP Institute's semi-annual study also says that more startups are launching as CDPs, instead of converting from something else.

From MarTech Today

Advertisers: You're overpaying for inventory. Here's how I know   Jan 2, 2019 by Steven Ohrnstein DSPs get paid a tech fee based on the percentage of spend and therefore have zero incentive to help you spend less in their platform.

From Marketing Land

AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond   Jan 2, 2019 by Andy Betts In the next 24 months CMOs should focus on the three 'A's of accountability to make impactful changes.

Evolution of ad tech in 2019: Streaming services and content ownership   Jan 2, 2019 by Rob Rasko By the end of 2019, growing pains will give way to maturity in the ad market.

3 ways marketing AI will advance in 2019   Jan 2, 2019 by David Dowhan Advanced targeting and transparency will grow exponentially this year as we nurture AI to help it mature.

From Around The Web

5 predictions for CRM's AI applications in 2019 | CustomerThink, customerthink.com

NBCUniversal tests Comcast's blockchain-powered data-sharing platform | Marketing Dive, www.marketingdive.com

Sentiment Analysis in Marketing: What Are You Waiting For?, www.cmswire.com

The Three E's of Successfully Optimizing AI for Content - EContent Magazine, www.econtentmag.com

Trusting marketing automation with CRM functions, searchcrm.techtarget.com

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