Through research, analysis, and conversations with industry leaders, Adthena has identified the major challenges around brand protection, and the potential solutions which help defend a brand's digital equity.
Answered in this report:
- Does broad matching from market leading competitors threaten your brand?
- How one brand reduced the impact of brand bidding by 50%.
- Challenges and solutions for brand bidding and trademark infringement.
- How AI technology can help protect your brand in search.
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