Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

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Consumers receptive to mobile ads while watching TV, before bed   Jan 18, 2019 by Robin Kurzer Aki Technologies' survey also found a generational shift in how consumers pay attention to ads.

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Help us anonymously benchmark marketing operations and technology salaries   Jan 18, 2019 by Marketing Land Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

7 inspiring B2B marketing campaigns Jan 18, 2019 by Digital Marketing Depot Must-see examples of marketing success that you can replicate.

What is identity resolution? Jan 18, 2019 by Robin Kurzer What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.

4 building blocks to help your brand's SEO strategy succeed Jan 18, 2019 by Danielle Savin Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

How to make your content more accessible to the visually impaired Jan 18, 2019 by Christi Olson Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.

Recent headlines from MarTech Today, our sister site dedicated to marketing technology

The ad industry continues its quest toward fewer cookies and more consistent user IDs   Jan 17, 2019 by Barry Levine The IAB Tech Lab's DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.

3 types of silos killing your marketing team   Jan 17, 2019 by Digital Marketing Depot Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]

Online Marketing News From Around The Web   'Publishers were always a second priority': Confessions of a former Facebook exec on the platform's struggles with video, Digiday   Expand Your YouTube Ads' Reach With Custom Intent Audiences, Unbounce   Give Your LinkedIn Performance a Boost With Group Targeting, Clix Marketing PPC Blog   Hacked Instagram Influencers Rely on White-Hat Hackers to Get Their Accounts Back, Motherboard   In-Housing Can Give Creative The Data It Needs To Thrive, AdExchanger   Lead Generation: Are you optimizing for the wrong metrics?, AdStage   Should Merchants Consider Voice Commerce (Yet)?, Practical Ecommerce   Snap CFO's Exit Said to Follow Request to Board for More Pay, Bloomberg

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