Enterprise Paid Media Campaign Management Platforms: A Marketer's Guide from MarTech Today is your source for the latest paid media management information as seen by industry leaders, vendors and their customers.
Included in this 50-page report are profiles of 9 leading paid media campaign management vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Topics covered include:
- Trends driving the adoption of paid media platforms
- Does your company need a paid media platform?
- Capabilities
- Cost of implementation
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