Scott Brinker’s Second Golden Age of MarTech, how one marketer uses a chatbot and Beeswax funding news

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Scott Brinker lays out vision for Second Golden Age of MarTech   Jan 22, 2019 by Barry Levine In preparing this year's MarTech Landscape, Brinker sees a new blending that is helping to solve the industry's three big challenges.

From MarTech Today

How one marketer uses a chatbot to retain customers   Jan 22, 2019 by Barry Levine For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers.

Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising   Jan 22, 2019 by Robin Kurzer The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year.

From Marketing Land

Gain expert martech strategies. Lowest rates end Saturday!   Jan 22, 2019 by Scott Brinker How many times have you said… "I don't have enough time to evaluate marketing technology." "I'm not seeing results on my martech investments." "I'm fighting internal resistance and organizational dysfunction." "I need more training than my company can provide." You're not alone. Your fellow marketers face these challenges every day too.

Online Marketing News From Around The Web

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers, Chief Marketing Technologist

Another Pioneer Square Labs spinout: Remarkably targets commercial real estate with marketing tech, GeekWire

JP Morgan Portfolio Company Partners With Blockchain Startup Run By Former Deloitte Boss, Forbes

5 Questions to Ask Before Hiring a Software Development Team, Entrepreneur India

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