For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it's time to get familiar with some basic automated marketing and sales concepts.
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Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.
The Interest Targeting feature will allow advertisers to reach audience members who've interacted with content on topics like AI, customer experience and more.
Add to your brand's charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it's done.
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