SearchCap: Bing robots.txt advice, technical SEO frameworks, more

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Robots.txt tip from Bing: Include all relevant directives if you have a Bingbot section   Jan 3, 2019 by Barry Schwartz Pay close attention to the directives you give to Bingbot and other search engines in your robots.txt files.

From Search Engine Land

A simple 3-step framework for improving your technical SEO Jan 3, 2019 by Aleh Barysevich In a world where everyone's fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site's usability, crawlability, indexation and ultimately rankings. But it's easy to get lost in the weeds while working through technical SEO fixes — many SEOs reach a point of diminishing returns where they keep making small changes that achieve frustratingly little.

From Marketing Land

Cision buys Falcon.io, adding social management features to its earned media stack   Jan 3, 2019 by Barry Levine The company can now offer a full social media listening and management suite, along with its PR tools.

Facebook adds new reporting for Click-to-WhatsApp ads   Jan 3, 2019 by Amy Gesenhues Ad campaign objectives now include traffic, conversions (for website), and post engagement.

Retail in 2019: Store evolution, tech adoption and what it will take to win   Jan 3, 2019 by Greg Sterling Three retail experts weigh in on the the future of the store.

Search News From Around The Web

A Look Back At Seo In 2018 & Predictions for 2019, RankRanger

Amazon Alexa Skill Counts Rise Rapidly in the U.S., U.K., Germany, France, Japan, Canada, and Australia, Voicebot

Get Started With Google's Custom Intent Audiences for Display & YouTube, Metric Theory

Google Feed Rules Offer Value, but Can't Replace Enterprise Options, Merkle

Google Showing Zero Results For Record A Video Result, Search Engine Roundtable

Judge dismisses suits against Facebook, Google, Twitter in San Bernardino shooting, NBC News

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