The ID quest, identity resolution and Salesforce tools for creating mobile apps

Featured story

The ad industry continues its quest toward fewer cookies and more consistent user IDs   Jan 17, 2019 by Barry Levine The IAB's DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.

From MarTech Today

Help us anonymously benchmark marketing operations and technology salaries   Jan 17, 2019 by Scott Brinker Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

3 types of silos killing your marketing team   Jan 17, 2019 by Digital Marketing Depot Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]

What is identity resolution?   Jan 17, 2019 by Robin Kurzer What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.

New Salesforce tools let marketers create mobile apps without developers   Jan 17, 2019 by Barry Levine Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.

From Marketing Land

Crawl, walk, run and fly: The 4 stages of scaling website analytics   Jan 17, 2019 by Jeffery Cheal It's time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process.

From Around The Web

Facebook poaches Google's AR/VR engineering lead to take over Portal team, TechCrunch

9 Tools for More Effective Content Marketing Campaigns in 2019, Small Business Trends

Inside Sirin Labs' first blockchain smartphone retail store, VentureBeat

Ethereum Falls After Planned Hard Fork Is Suddenly Delayed, Forbes

Top 10 most popular software development technologies, Tech Republic

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