Adobe Target’s new mobile tools, the FTC’s PrivacyCon & stopping click fraud

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FTC PrivacyCon: Your email address is leaking and vulnerable   Feb 28, 2018 by Barry Levine Opening an email can unknowingly share your email with other vendors, and hashed emails — a popular 'protection' among data providers — can be hacked.

From MarTech Today

Adobe Target gets some new tools for mobile marketing   Feb 28, 2018 by Barry Levine A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences.

Engagement Labs scores top brands among offline and online influencers   Feb 28, 2018 by Barry Levine Ferrari and Regions Bank rank highest among offline and online influencers, respectively.

FTC PrivacyCon: How lessons learned by toy designers can inform marketers' privacy policies   Feb 28, 2018 by Robin Kurzer Are privacy concerns around connected toys a sign of what's to come as IoT explodes?

Here's why you should absolutely join us at MarTech   Feb 28, 2018 by MarTech Today Connect with your martech tribe at The MarTech® Conference, April 23-25 in San Jose, CA. Score $350 in savings on All Access Passes when you book by March 17. Register today! Hope to see in you in San Jose!

Putting a stop to click fraud   Feb 28, 2018 by Mary Wallace Where do we stand in the battle against invalid clicks that plagues online advertising? Columnist Mary Wallace sets the scene and outlines steps being taken.

From Marketing Land

An easy way to see if Google thinks your webpages are keyword relevant   Feb 28, 2018 by Eric Enge Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.

From Around The Web

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