AdWords custom columns now available at keyword and ad levels

2018年3月12日星期一

AdWords custom columns now available at keyword and ad levels

March 12, 2018 by Ginny Marvin
Track and optimize to custom metrics tailored to your goals at all levels of your campaigns.

Quora's ad pixel now supports multi-event conversion tracking

Mar 12, 2018 by Ginny Marvin
Advertisers can also now get view-through conversion data.

5 conversion boosters to optimize your PPC campaigns

Mar 12, 2018 by Sponsored Content: Acquisio
Fresh data and how-to advice to lift performance and get more conversions

Google AMP team launches 'Render on Idle' to load ads faster when browsers sit idle

Mar 7, 2018 by Ginny Marvin
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.

30 questions to ask that so-called PPC 'expert' before hiring him/her

Mar 6, 2018 by John E Lincoln
Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.

Get inside your customer's head: A guide to writing irresistible calls to action

Mar 5, 2018 by Jacob Baadsgaard
Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can't help but click.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!