Aprimo adds Idea Lab, Barometric unveils snail mail attribution & ‘privacy by design’

Featured story

What is privacy by design? A deeper dive into this GDPR requirement   Mar 20, 2018 by Robin Kurzer Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.

From MarTech Today

Aprimo adds collaborative idea creation to its suite of marketing planning tools   Mar 20, 2018 by Barry Levine The platform now includes collaborative conceptualization, as well as workflow management, budgeting, asset creation and other pre-implementation tools.

US Senators call for more Congressional involvement in wake of Facebook, Cambridge Analytica debacle   Mar 20, 2018 by Robin Kurzer Senators Cantwell and Young said Facebook CEO Mark Zuckerberg should testify on Capitol Hill about where technology is headed.

Barometric unveils its attribution service for snail mail   Mar 20, 2018 by Barry Levine The measurement service matches street addresse to devices and monitors those devices' online activity after the mailing.

The 5 big disruptions to marketing in 2018   Mar 20, 2018 by Digital Marketing Depot The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence.

From Marketing Land

Google expanding YouTube Director onsite video ad service to more than 170 cities   Mar 20, 2018 by Amy Gesenhues Originally offered in only six cities when it launched last year, YouTube's video ad creation service will now be available to many more businesses.

Pinterest Shopping Ads now out of testing, available to hundreds of advertisers   Mar 20, 2018 by Amy Gesenhues Launched last year, Pinterest's Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe's and Ulta Beauty.

Google Play Instant lets app marketers offer game trials for free on Android devices   Mar 19, 2018 by Amy Gesenhues Google also redesigned its Google Play Games app and added an 'Arcade' tab with game-related video trailers, news and YouTube videos.

From Around The Web

How one retailer is shifting to an AI-first mentality, Think with Google

The complete guide to list segmentation, VerticalResponse

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