Bedrock Data’s new data-unifying software, new opportunities for podcasting & Placed’s free tool for location data

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Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected   Mar 2, 2018 by Robin Kurzer Wehner told an investor meeting Wednesday that the social media giant is ready for the EU regulation.

From MarTech Today

Bedrock Data unveils software to help SMBs unify customer data   Mar 2, 2018 by Barry Levine The new Fusion software is designed to automatically resolve data from multiple sources, creating blended customer data that is ready for analytics.

Solix survey supplies more evidence of GDPR unreadiness   Mar 2, 2018 by Barry Levine Two-thirds of responding IT pros didn't even know if personal data could be purged entirely from their systems.

The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more   Mar 2, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed.

The rise of voice technologies means new opportunities for podcasting   Mar 2, 2018 by Robin Kurzer Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators.

ABM is a team sport: 5 steps to ensuring players work together   Mar 2, 2018 by Peter Isaacson Contributor Peter Isaacson outlines concrete steps marketing leaders should take to ensure their Account-Based Marketing initiatives achieve their goals.

Placed introduces 'Placed Insights' to educate the market about location data   Mar 2, 2018 by Greg Sterling Free tool allows users to compare foot traffic and drill into audience data.

From Marketing Land

Phrase, broad, or broad match modifier: After exact, what's the next best match type?   Mar 2, 2018 by Andy Taylor Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.

Centro's Basis ad platform now shows unified creative-level data across programmatic, search, social & display   Mar 2, 2018 by Ginny Marvin Marketers can evaluate messaging performance across channels in one place.

From Around The Web

10 Unexpected Places You May Find GDPR-Related Data, CMS Wire

The Cookie is (Still) Dead: Device IDs and the Future of Mobile Marketing, Street Fight

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