DMP 1plusX adds keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us

Featured story

1plusX adds search-like keyword targeting to its DMP   March 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.

From MarTech Today

The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships Mar 9, 2018 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that you might have missed

Help your people help your customers Mar 9, 2018 by John Steinert Contributor John Steinert argues that before you throw AI at your problems, you should use better insights for real sales enablement.

From Marketing Land

No, we can't say Facebook CPMs are up because of the News Feed change Mar 9, 2018 by Ginny Marvin Why new data doesn't indicate whether people are spending less time on Facebook now. And what it does show.

From Around The Web

How to Create a Webinar from Scratch in 10 Simple Steps, Convince and Convert

What Really Matters In Ad Tech, AdExchanger

MarTech is returning to the West Coast: April 23-25, 2018 in San Jose Join the martech community and tackle transformation at the intersection of marketing and IT. MarTech is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed. Save the date now!

Connect with us on: Get the MarTech Today App:

Ads | Marketing | Content | Social | Commerce | Sales | Analytics | Management   This email was sent to tweatsho.email004@blogger.com. Click here to unsubscribe or manage your subscriptions.   This email was sent by: MarTech Today - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA   Events | Advertise | Contact Us