Evident Proof launches a blockchain-based service for ‘immutable proof chains’

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Evident Proof launches a blockchain-based service for 'immutable proof chains'   March 13, 2018 by Barry Levine Co-developed with Microsoft UK, it is designed to generate legally viable certificates to back such claims as product origin, machine maintenance or 'forgotten' personal data.

From MarTech Today

CMOs: Look to musicians for advice on a martech stack that performs Mar 13, 2018 by Scott Vaughan Contributor Scott Vaughan returns from Nashville reflecting on what marketers can learn from the original 'stack' users.

From Marketing Land

Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads Mar 13, 2018 by Ginny Marvin The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences.

Don't miss out on special MarTech rates, expiring Saturday Mar 13, 2018 by Marketing Land Marketing Automation. Analytics. GDPR. Mobile. Social. Cloud. These topics and many more are the ones that, in 2018, serious marketing technologists are grappling with. They are also topics that we'll be featuring at MarTech®, April 23-25 in San Jose.

Online Marketing News From Around The Web:

Alexa is coming to the office, Axios

How Machine-Learning Improves Multichannel Marketing Attribution, MarketingProfs

MarTech Preps As GDPR Looms, AdExchanger

Spotify Launches Self-Serve Advertising Platform in the UK and Canada, Spotify News

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