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2018年3月1日 星期四

Marketing Day: Facebook ends the Explore Feed, FTC PrivacyCon & new Adobe Target tools

 
 
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Facebook ends the Explore Feed less than 4 months after its launch

 

Mar 1, 2018 by Amy Gesenhues

Facebook discovered people didn't want two feeds.

 
From Marketing Land
 
Europe to tech giants: Remove 'illegal content' within one hour
  Mar 1, 2018 by Greg Sterling

Voluntary recommendations directed at terrorist propaganda, hate speech, child sexual abuse and copyright infringement.

 
You'll love what the SMX Advanced agenda has to offer
  Mar 1, 2018 by Chris Sherman

SMX® Advanced is returning to Seattle June 11-13 and I'm thrilled to announce that the agenda is live! Join us for the only conference designed exclusively for experienced search marketers like you. At Advanced, we hit the ground running and don't stop. No basics, no holds barred.

 
FTC PrivacyCon: How lessons learned by toy designers can inform marketers' privacy policies
  Mar 1, 2018 by Robin Kurzer

Are privacy concerns around connected toys a sign of what's to come as IoT explodes?

 
Engagement Labs scores top brands among offline and online influencers
  Mar 1, 2018 by Barry Levine

Ferrari and Regions Bank rank highest among offline and online influencers, respectively.

 
FTC PrivacyCon: Your email address is leaking and vulnerable
  Mar 1, 2018 by Barry Levine

Opening an email can unknowingly share your email address with other vendors, and hashed emails — a popular 'protection' among data providers — can be hacked.

 
Adobe Target gets some new tools for mobile marketing
  Mar 1, 2018 by Barry Levine

A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences.

 
Placed introduces 'Placed Insights' to educate the market about location data
  Mar 1, 2018 by Greg Sterling

Free tool allows users to compare foot traffic and drill into audience data.

 
Majority of mobile marketers plan to increase video spend in 2018
  Mar 1, 2018 by Robin Kurzer

But despite enthusiasm, fears about fraud and transparency are on the rise, a report released by YouAppi finds.

 
6 smart e-commerce lessons to boost local business
  Feb 28, 2018 by Wesley Young

With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology
 
Spredfast adds reviews to the social channels in its dashboard
  Mar 1, 2018 by Barry Levine

The social management platform becomes the latest to treat consumer reviews as another source of social feedback.

 
Amazon vs. Google vs. Microsoft: Big tech firms gird for AI talent battle
  Mar 1, 2018 by Greg Sterling

Companies will pay handsomely for top scientists and engineers.

 
A contrarian view on GDPR: How it will strengthen online advertising
  Mar 1, 2018 by Grace Kaye

Based in the UK, contributor Grace Kaye has given a lot of thought to how the General Data Protection Regulation will affect first-, second- and third-party data. Here's her analysis.

 
Centro's Basis ad platform now shows unified creative-level data across programmatic, search, social & display
  Mar 1, 2018 by Ginny Marvin

Marketers can evaluate messaging performance across channels in one place.

 

For more marketing news from around the web, check out the full Marketing Day article on our site.


 

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose

Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

 

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