Marketing Day: Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring

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No, we can't say Facebook CPMs are up because of the News Feed change   Mar 9, 2018 by Ginny Marvin Why new data doesn't indicate whether people are spending less time on Facebook now. And what it does show.

From Marketing Land

Twitter's Jack Dorsey says the platform's intention is to open verification to everyone   Mar 9, 2018 by Amy Gesenhues During a 45-minute livestream, Twitter's CEO and three other executives answered questions around the site's safety-abuse and misinformation issues.

What's the real strategy behind Amazon's acquisition of Ring?   Mar 9, 2018 by Barry Levine For the CMO of CDP Treasure Data, it's not just 'the last mile.' It's really about more data to completely map the consumer experience.

IAB Europe unveils its GDPR Transparency & Consent Framework   Mar 9, 2018 by Barry Levine Advertisers, say hello to the Daisybit.

Accelerating your AI journey — 5 steps to get CMOs started   Mar 9, 2018 by Jim Yu Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it.

Swift shifts in marketing spend aren't enough to stem the Amazonian tide   Mar 8, 2018 by Mike Sands Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Help your people help your customers   Mar 9, 2018 by John Steinert Contributor John Steinert argues that before you throw AI at your problems, you should use better insights for real sales enablement.

For more marketing news from around the web, check out the full Marketing Day article on our site.

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