Marketing Day: Quora ad conversion tracking, social media usage report & Analytics 360 Suite

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Pew report: 74% of Facebook users visit the site daily & 51% go several times a day   Mar 7, 2018 by Amy Gesenhues Facebook usage has remained mostly unchanged during the last two years, but Instagram's numbers are up, according to Pew Research's latest survey.

From Marketing Land

Quora's ad pixel now supports multi-event conversion tracking   Mar 7, 2018 by Ginny Marvin Advertisers can also now get view-through conversion data.

BlackBerry sues Facebook, claims messaging apps infringe on multiple patents   Mar 7, 2018 by Greg Sterling The company may be trying to force Facebook to negotiate a licensing deal.

Analytics 360 Suite customers can now set up 'user groups' in Google Analytics   Mar 7, 2018 by Ginny Marvin User groups can help streamline the process of aligning account permissions across teams.

The price is right? Let the data answer that   Mar 7, 2018 by David Dowhan Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it's time to apply the same array of data to bid management.

Expect only the best at MarTech next month   Mar 7, 2018 by Scott Brinker MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you'll learn from their real-world experiences.

Why are marketers talking about taking agency services in-house?   Mar 6, 2018 by Rob Rasko Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

Swift shifts in marketing spend aren't enough to stem the Amazonian tide   Mar 7, 2018 by Mike Sands Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment.

For more marketing news from around the web, check out the full Marketing Day article on our site.

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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