Mar 2, 2018 by Andy Taylor Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it's to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other.
If you're not, contributor Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement models available in Google AdWords.
Contributor Peter Isaacson outlines concrete steps marketing leaders should take to ensure their Account-Based Marketing initiatives achieve their goals.
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