Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & Facebook's mobile app

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Report: Facebook owns the top mobile app in 10 out of 13 countries measured   Mar 12, 2018 by Greg Sterling Report from comScore examines key trends, shows mobile dominates user engagement but desktop still has greater reach in some markets.

From Marketing Land

Ad fraud allegations continue to besiege Newsweek Media Group   Mar 12, 2018 by Ginny Marvin DoubleVerify says it found fraudulent code on the company's Newsweek and International Business Times domains.

What does it take to run a successful email marketing program?   Mar 12, 2018 by Digital Marketing Depot Get started with some tips from one of the world's foremost digital marketers.

Building a learning agenda into your marketing program   Mar 12, 2018 by Jose Cebrian Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.

5 conversion boosters to optimize your PPC campaigns   Mar 12, 2018 by Sponsored Content: Acquisio Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they've worked so hard to build.

Snapchat's @-tagging test could help brands & influencers build their follower numbers   Mar 9, 2018 by Amy Gesenhues The company says the feature is in 'test mode' and currently works for any type of account, including 'organic' brand accounts.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

MarTech Landscape: What is XR? Mar 12, 2018 by Barry Levine If you're getting dizzy categorizing all the reality-transforming technologies, here's an increasingly popular term that covers the entire channel.

Don't miss out on special MarTech rates, expiring Saturday Mar 12, 2018 by MarTech Today Unlock 40+ sessions, 45+ experts, 100+ exhibitors plus $350 in savings!

Mastering nurturing in an always-on world Mar 12, 2018 by Sonjoy Ganguly Contributor Sonjoy Ganguly explains how to win today's B2B decision-maker by knowing exactly how to use one key strategy.

5 conversion boosters to optimize your PPC campaigns Mar 12, 2018 by Sponsored Content: Acquisio Fresh data and how-to advice to lift performance and get more conversions

For more marketing news from around the web, check out the full Marketing Day article on our site.

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