Marketing Day: YouTube Studio, mobile app engagement & more

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YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard   Mar 8, 2018 by Amy Gesenhues Creators will soon have access to impressions, click-through rates and unique viewer metrics to measure how their videos are performing.

From Marketing Land

How Amazon dominates the competitive search landmdaye Mar 8, 2018 by Digital Marketing Depot An examination of paid search performance in US and UK retail markets

Mobile marketing: How to fulfill the app retention mandate Mar 8, 2018 by Kristin Cronin Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology

What's the real strategy behind Amazon's acquisition of Ring?   Mar 8, 2018 by Barry Levine For the CMO of CDP Treasure Data, it's not just 'the last mile.' It's really about more data to completely map the consumer experience.

Ad fraud allegations continue to besiege Newsweek Media Group   Mar 8, 2018 by Ginny Marvin DoubleVerify says it found fraudulent code on the company's Newsweek and International Business Times domains.

Accelerating your AI journey — 5 steps to get CMOs started   Mar 8, 2018 by Jim Yu Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it.

Drawbridge pulls its ad business out of Europe ahead of GDPR   Mar 8, 2018 by Robin Kurzer As the deadline for GDPR compliance nears, will other companies follow suit?

For more marketing news from around the web, check out the full Marketing Day article on our site.

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