Publishers’ association nixes IAB framework, Datorama’s new LiteConnect & OneTrust’s GDPR consent tool

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Publishers' trade association on IAB's proposed framework for GDPR: 'A non-starter'   March 15, 2018 by Barry Levine The CEO of Digital Content Next blasts the IAB proposal as a burden on publishers that retains the status quo.

From MarTech Today

Datorama's new LiteConnect automatically generates an interactive dashboard for standalone data Mar 15, 2018 by Barry Levine Employing the platform's AI, the new feature lets marketers quickly analyze new data sets outside the overall campaign model.

6 reasons SMBs should adopt marketing automation early Mar 15, 2018 by Nandini Rathi Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up.

OneTrust adds GDPR consent tool to its suite of compliance products Mar 15, 2018 by Robin Kurzer The Universal Consent and Preference Management tool helps companies manage consent directly at the points of integration.

From Marketing Land

Quora launches List Match Targeting for reaching audiences based on email lists Mar 15, 2018 by Ginny Marvin Advertisers can now upload their email lists for audience targeting to Quora just like they can on other platforms.

With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates Mar 15, 2018 by Ginny Marvin Video ads in Google Play and more rewarded video ad formats for AdMob are among the updates.

From Around The Web

Building Bridges Between Your Online and Offline Data, CMS Wire

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