Mar 2, 2018 by Amy Gesenhues An interview series highlighting 2017's Award winners: A look at the work they accomplished and the results they achieved.
The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it's time to reimagine stale best practices.
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.
In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
The illustrated doodle highlights the vivid colors associated with the holiday along with the traditional wooden barrel drum known as a dhol in South Asia.
Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it's to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other.
If you're not, contributor Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement models available in Google AdWords.
Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!
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