SearchCap: Mastering mobile SEO, Google sells Zagat to The Infatuation & Google extends iOS capabilities

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Google is extending Search capabilities to iMessage and other browser apps on iOS   Mar 5, 2018 by Ginny Marvin New extensions bring the search engine into more apps on iOS.

From Search Engine Land

Bing has confirmed support for JSON-LD formatted Schema.org markup Mar 5, 2018 by Michelle Robbins Though not yet available in the toolset, buildout of verification within Bing Webmaster Tools is in progress.

Last chance: SMX West kicks off next week. Be there!   Mar 5, 2018 by Search Engine Land SMX West is coming to sunny San Jose in just a few days, and we really hope to see you there! Join your SEO and SEM colleagues March 13-15 for in-depth learning and exceptional networking. You'll leave stocked with fresh inspiration and the actionable tactics you need to get the job done.

Get inside your customer's head: A guide to writing irresistible calls to action   Mar 5, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can't help but click.

Mastering mobile SEO   Mar 5, 2018 by Chris Sherman Google says that more than half of its traffic comes from mobile devices – are you fully taking advantage of this increasingly important trend?

Google selling Zagat to restaurant recommendations site The Infatuation   Mar 5, 2018 by Greg Sterling Google no longer needs Zagat as it once did.

From Marketing Land

Report: 5G will drive $12 billion in new mobile commerce revenue by 2021   Mar 5, 2018 by Greg Sterling Adobe report: Smartphone traffic is growing but visits are shorter.

The rise of voice technologies means new opportunities for podcasting   Mar 5, 2018 by Robin Kurzer Audio tech companies Podible and VoxSnap have both recently launched innovative offerings podcast listeners and content creators.

Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected   Mar 5, 2018 by Robin Kurzer Wehner told an investor meeting Wednesday that the social media giant is ready for the EU regulation.

Search News From Around The Web

Google's Second Most Important Algorithm? Before Google's Panda, there was Phil, SEO By The Sea

Mobile-First Indexing or a Whole New Google? The Local & International Impact - Article 4 of 4, Mobile Moxie Blog

Advancing Your PPC Strategy with Competitive Intelligence, PPC Hero

Desktop vs Mobile Matters for Marketing: Here's Why, Stone Temple

Google Chrome SEO Without A Plugin, CodeSEO

Google Does Not Use GS1 Web Markup, Search Engine Roundtable

Have you considered these 7 factors with your Link Profile Analysis?, Majestic Blog

SEO Moves From Keywords to Ontologies and Query Patterns, Go Fish Digital

Search Engine Land's SMX West returns to the West Coast March 13–15, 2018 in San Jose Attend SMX West for actionable tactics to drive your SEO and SEM campaigns. If you're obsessed with SEO and SEM, don't miss this opportunity to learn from the experts. View pass options and register today!

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