SRAX’s user data platform, PageFair on IAB consent framework & the martech survey salary

Featured story

The martech salary survey is now available   March 14, 2018 by Michelle Robbins Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior executive.

From MarTech Today

SRAX readies its BIG platform so users can make money from their data Mar 14, 2018 by Barry Levine The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own info.

PageFair on IAB consent framework: 'Violates GDPR' Mar 14, 2018 by Barry Levine The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB's new proposal for how ad tech should handle user consent.

Google offers 6 predefined, multistep 'routines' for the Google Assistant on Home Mar 14, 2018 by Greg Sterling They include good morning, bedtime and commuting to or from work.

From Marketing Land

Omnichannel Personalization at Scale: How leading brands drive sales across channels Mar 14, 2018 by Digital Marketing Depot Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they're on.

Reddit introduces native promoted post ads in its mobile apps Mar 14, 2018 by Ginny Marvin The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.

Report: France suing Google, Apple over mobile developer contract terms Mar 14, 2018 by Greg Sterling Seeking to curb 'abusive trade practices,' the country will seek heavy fines.

GroundTruth adds 'pay per SKU' model to its performance location products Mar 14, 2018 by Greg Sterling Targeting CPG brands, it only asks them to pay for actual in-store sales.

From Around The Web

Apple opens WWDC 2018 registration: June 4-8 in San Jose, 9to5Mac

How Chatbots Can Help Your E-Commerce, MarketingProfs

How integrated data and technology helped 3 companies transform their marketing, Think with Google

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